My Recommedations:

Veronika Vavrová: Guerilla and Buzz Marketing- this blog would be one of mine favorite. I am really interested in advertising and Nika is not just explaining the terms of buzz and guerilla marketing better, but she also brings interesting examples from all over the world. I have to suggest to everyone to read this blog, and I am sure, it will interest you.

Katarína Zubová: The Role of Media in Eating Disorders- even though this topic is well known for the society, it very important to talk about it in public, in order to save the health of all young people. People should know all the risks of trying to look the same way as models from TV, commercials, or advertisements.

Anna Strýčková: Facebook- the blog about one of the most famous social networks Facebook seems interesting to me, especially the observations which are made by Annie. After reading it, you might think about the effect of FB also on yourself.

Barbora Netolická: Political Advertising- this type of advertising is becoming still more popular in the society. There are many controversial opinions when it comes to political advertising. Some people enjoy it, other hates it but each of us sees it around especially during the political campaign. Reading whole blog seemed interesting and I would love to recommend it.

Shakhlo Khudayberganova: Celebrities and Media- the topic of this blog might seem pretty simple, but reading all the examples and real stories, given by Shakhlo, helps you to understand the real issue better. People might believe that the life of celebrities is easy but the opposite can be true. Check out the blog to understand what I mean.

Current Event Related To The Banner Advertising

One of the events which became very or maybe even most popular especially in Czech Republic was the opening of the hypermarket “Český Sen- Czech Dream”. This event was mentioned not just in TV, newspaper and radio but on the internet as well. Two Czech students decided to make this project as their final college work but never expected it to be one of the most mentioned topic in that time. People seen so many advertisements even on internet that they really believed that this store will have amazing low prices. People were basically bombarded with advertising banners for longer period of time till the point they were waiting till the opening day and counting down the days till that moment. This project showed how easy can advertising sometimes be when we advertise something people really want. The reactions of people were various but mostly negative after finding out the truth about the hypermarket which was just joke of two young students. Most of the people who were waiting in front of the store felt angry and became very suspicious after this event. They did not believe advertisements as much as they used to just because of the bad experience with Czech Dream.

This would be just another example of different way how can internet as well as any other kind of advertising influenced people. I am supporting my words with the web page even though it is extremely hard to find some specific information or even banners related to Czech Dream.

Watch this video in order to understand better what banner advertising is.

Final Entery

I would like to invite you all to read my blog, comment on it and express your opinion about banner advertising after reading all recommended webpages, my short essay, and educational articles as well. I am looking forward to find out what do other people think about it.

Interesting Web Information About Banner Advertising

 Knowing more about banner advertising I recommend you to read this article I found on internet talking about psychological approach when it comes to banners on internet. You will be able to find out how advertisers work and think when it comes to wheedle people to know about the product or even buy the product. This is the webpage where you can find out more:
http://www.banner-advertising.info/banner_ad_psycholog/

If you will be looking for more specific information how does banner advertising works, this webpage will help you: http://computer.howstuffworks.com/banner-ad7.htm  .This webpage will also give you some advices in case you will need to use banner ads sometimes. It might be very useful for everyone who is planning to work in advertisement in the future in order to be successful.

http://www.moytura.com/internetmarketing/banners.htm - this webpage written by Kim Wintage is giving people advices when it comes to banner and internet advertising as well. On the left side of the webpage you are also able to find other interesting topic related to the advertising and the marketing on the internet. The main idea of her article would be her recommendation of not buying too many banners at the same time. Good company does not need too much internet advertising because customers might be overdose of them.

Banner Advertising- 2. Educational Article

How to Combine Banner Advertising and Promotional Articles for Explosive Results

http://www.buzzle.com/articles/how-to-combine-banner-advertising-promotional-articles-explosive-results.html

This article talk about effective use of banner advertisement with the promotional article in order to be more successful when it comes to selling product virtually through internet. According to the article this two different ways of increasing sell will never be as successful alone as if the will be combined.

Promotional article should never focus on advertising too much. The article talks about the best way how to write such an article as well as how and where to place the banner with the explanation why to do so. Banner should never be placed on the top of the webpage as many companies do but it should be on the bottom. Are you asking why? Just read the short article and you will learn more interesting facts. It is very educational and helpful in case you really planning to be successful in it. After finishing the article you will be able to read more about similar topics which you can find right under the article. There is plenty of interesting topics about internet advertising with different advices for readers.

Banner Advertising- 1. Educational Article

Banner Advertising- The Benefits of Using Banner Advertising to Promote Your Online Business

http://ezinearticles.com/?Banner-Advertising---The-Benefits-Of-Using-Banner-Advertising-To-Promote-Your-Online-Business&id=5385534

The article is talking about banner advertising in general. It has become very popular and people are using it more and more every day. It is very interesting how the design of the banner can completely change the attitude of people. Some advertisers change the strategy of using banner so much that people starting to be annoyed by seeing them everywhere.

Banner can be the best way of promoting the business, company, service or product. The advantage of the banner is that even if you put a lot of images and effects into it, you will still have a lot of space on the web page. The other advantage would be that company is able to lead the customers straight to the store webpage or some special deals or sales.

Even though advertisers have many advantages when it comes to banner advertising, they are not able to set the border between good advertisement and annoying one which is making people mad, nervous and angry, which can cost the loss of customer.

Academic Essay

Banner advertising has become one of the most popular forms of advertising after wild spread of the internet all over the world. Banner (graphic image) and link are displayed on a high traffic web site, in which the people visiting that site see when the page loads. This banner commonly advertises a product, service, or another web site. It can also be used to show someone's point of view on a certain topic (for example, a presidential election). (Kristula, 1996) Every company in the world knows that if they want to spread the brand of company as fast as possible, internet is the right avenue. It is extremely fast, easy to spread and even though it may also be expensive, the expense is well worth it in the long run. Even though banner advertising has it is positives, it also has it is drawbacks. Advertising companies love this form of advertising but sometimes consumers dislike it very much. The image of the bright, moving, changing color picture, popping out right after clicking on some specific webpage can make us go crazy. Why should we be informed about specific products or prices of it if we are not interested in it? If people really want to know all this information they could just simply visit the specific webpage, so why are companies doing it? The answer is simple, each advertising company usually employs a marketing team whose sole purpose is to find out everything about customers psychology. When people work with the internet every day, they might have the feeling that the banners are for no purpose at all, but in fact these marketing teams know better. They know exactly how to attract customers for their product and or service. Humans are subconsciously registering each advertisement which appears on the screen of the computer. It does not matter if we are reading important information for the work or chatting on Facebook, our mind is able to register both. Thinking deeper about such kind of advertising we get into conflict with moral and ethical value as well. Is it not unethical for the companies to push all the products and services basically straight to our face. We as customers do not have an option on whether or not there will be advertisements, which means even if we do not want; we will come into contact with it. Advertisers could argue that this is their job, which is true; but is it not a bit different to get into contact with advertisement on the streets such as billboards or huge advertising screens, than be bombarded with advertisements through your computer screen while checking your emails or other important stuff on the internet?

On the other side, people have to think about the fact that if there were no banner advertising, many internet webpages or social networks would not make money. Facebook for example is used by millions people all over the world every day. Have you ever thought about the fact that we could be actually asked to pay for it or how does the whole social network work when it comes to money? Facebook as well as each other social network is full of side banner advertising. There are different types of banners used according to different target audience. Two major types of banners are static banners and dynamically-rotated banners. Static Banners do not change, they stay the same to every user, every page load. Dynamically-Rotated Banners can change for each user. A dynamically-rotated banner is usually a more effective way of advertising, but it requires a program to work. ). (Kristula, 1996)  With dynamic-rotation, you are able to advertise a different banner to each viewer, therefore you are able to have multiple advertisers, or, multiple banners for one advertiser, or any combination. With a static banner, you can only have a single banner, and only single advertisers for that page. (Ezilon 2008)

To conclude, even though people do not like banner advertising in general, internet is overwhelmed with them in order to earn money, and advertise products or services. People in general do not prefer seeing them while working or checking their emails because they might feel followed by advertisers nonstop even in their private life. However, we are able to find a lot of information which we can use even without looking for it. This would mean that banners have advantages as well; people just do not like the fact of seeing them everywhere all the time. It makes us feel uncomfortable, nervous or even angry.

Work Cited:

Ezilon, Michelle, “Advantages of Internet Banner Advertising”, vertex42.com. Web, 2008

Kristula, Dave, “Banner Advertising on www”, davesite.com.Web,1996

Introduction About The Blog

People all over the world are aware of universal banner advertisement. Though it may have many different interpretations, first thing on our mind would be advertisement banners which everyone sees on internet every day. Some of us enjoy reading them, others hate it and all they want is to make them disappear, but all of us register the existence of them, which would be considered as the main goal of why they actually exist. People might be annoyed by them but this is the best way to inform people about the products or services as well as about prices all over the world. Advertising companies know what are they doing as well as why they doing it but do people really like when they see advertising all over Webpages when they are looking for something specific on the internet? The main goal of my blog as well as the reason why I decided to write about banner advertising is to find out whether is it beneficial for us in order to get needed information or if it is just another form of advertising companies.